Omnibus survey
At Danebury Research we offer a UK and US consumer omnibus survey where you can ask one or a few questions to consumers without the cost of running a bespoke survey.
They are particularly useful for businesses that want to gather data on specific issues or trends.
We run our omnibus survey weekly and you can survey 1000 or 2000 UK consumers. A omnibus survey is ideal for generating stats for PR or content.
How Danebury Research can help you with a omnibus survey question?
Danebury Research can help you with an omnibus survey by providing expert guidance and support throughout the research process. Some of the ways that Danebury Research can help you with an omnibus survey include:
Designing the questionnaire: Danebury Research can work with you to develop your questions and ensure you elicit valuable insights from your target population.
Analysing the data: Danebury Research has the expertise and resources to analyse the data collected through the omnibus survey, and to identify trends, patterns, and opportunities that can inform your business decisions.
Providing recommendations: Based on the insights gathered through the omnibus survey, Danebury Research can provide recommendations to help you effectively meet the needs and expectations of your target market.
By empowering you to make informed, brave decisions based on high-quality data, Danebury Research can help you to grow and thrive in a competitive marketplace.
The key advantages of omnibus survey questions
One of the key advantages of running an omnibus survey is speed. Omnibus surveys are conducted weekly, which allows for quick and efficient data collection.
The speed of omnibus surveys makes them an ideal research method for businesses that need to gather data quickly, or want to track trends or changes over time. By providing a fast and cost-effective way to gather high-quality data, omnibus surveys empower businesses to make informed, brave decisions about their products, services, and overall business strategy.
In addition to speed, another advantages of omnibus surveys include their cost-effectiveness. Instead on a bespoke survey you can simply pay for a couple of questions. All of these factors make omnibus surveys a valuable tool for businesses looking to grow and thrive in a competitive marketplace.
Using an omnibus survey for PR or content
Omnibus questions are perfect for PR and content programmes. A key component of any good story is topicality and if you can quickly run an omnibus survey on a hot topic impacting the market you can quickly generate a stat or headline to support your angle. This can be a powerful tool and allow your spokespeople to not only have something to say which is fresh and relevant but is also owned by you. It can allow businesses to quickly join conversations in crowded markets and stand out.
An omnibus survey can also be used to gather data on consumer attitudes, behaviours, and preferences related to content, such as articles, videos, podcasts, or social media posts. By asking questions about what types of content consumers prefer, how they prefer to consume it, and what factors influence their engagement with content, businesses can gather valuable insights that can inform their content strategy.
Overall, an omnibus survey can provide valuable data that empowers businesses to make informed, brave decisions about their content strategy. By gathering data on consumer attitudes and preferences you can fuel your content strategy and create an effective content marketing plan.
What to look for when hiring a omnibus survey company
When hiring an omnibus survey company, there are several factors to consider in order to ensure that you are working with a reputable and reliable company. Here are some things to look for when hiring an omnibus survey company:
Expertise: Look for a company with a track record of conducting successful omnibus surveys, and with expertise in your specific industry or market.
Speed: How quickly can you get the results but also what support will you get? Just because you want the answers quickly doesn’t mean you shouldn’t get support drafting your questions.
Data analysis: Look for a company with strong data analysis capabilities, and that is able to provide insights and recommendations based on the data they collect.
Responsiveness: Choose a company that is responsive to your needs, and that is able to work with you to develop an omnibus survey plan that meets your specific objectives.
Reputation: Research the reputation of the company, and look for positive reviews or testimonials from past clients.
By considering these factors, you can ensure that you are working with an omnibus survey company that is well-equipped to empower your business to make informed, brave decisions.