Consumer market research is a type of research that focuses on understanding the needs, preferences, and behaviors of consumers. It is an essential tool for businesses looking to develop products and services that meet the needs of their target audience. It is perfect for PR surveys, usage attitudes and behaviors for content campaigns.

Business-to-business (B2B) market research focuses on understanding the needs, preferences, and behaviours of businesses. It is an essential tool for companies looking to develop products and services for other businesses, as well as for businesses seeking to understand the competitive landscape in which they operate. A B2B survey is the perfect companion for any content campaign.

A PR survey is an effective tool for generating proof points or stats to raise awareness of an issue. This can be used in press releases, thought leadership, whitepapers and interviews.

Communication and PR surveys allow agencies and businesses to generate headlines and stories to capture the imagination of their audiences.

Omnibus surveys are often used to quickly and efficiently gather data on a wide range of topics, as they allow researchers to piggyback on existing survey infrastructure and sample frames. They offer a flexible and efficient way to gather data on a variety of topics by asking just a couple of questions, and can be a valuable tool for businesses looking to quickly and efficiently gather data on their market without having to buy a bespoke survey. Perfect for a rapid response PR campaign.

Using surveys can be a valuable approach for businesses looking to improve their content marketing strategy.

It helps content teams create copy that packs a punch and is thought provoking. By providing trends, comparisons, identifying significant differences market research can give content teams everything they need to create powerful content to fuel content marketing campaigns.

Advertising research is conducted to gather data about the effectiveness of an advertising campaign. Advertising research can be used to assess the impact of an advertising campaign on brand awareness, sales, and other key metrics, as well as to identify areas for improvement in the way that a company's advertising messages are being received by its target audience.

Customer satisfaction surveys are conducted to gauge the level of satisfaction of a company's customers. Customer satisfaction surveys can be used to assess the quality of a company's products or services, identify areas for improvement, and measure the overall customer experience.

Employee satisfaction surveys are conducted to gauge the level of satisfaction of a company's employees. Employee satisfaction surveys can be used to assess the overall work environment, identify areas for improvement, and measure the overall employee experience.

Branding research is conducted to understand the perceptions, attitudes, and behaviors of consumers towards a brand. Branding research can be used to assess the strength and distinctiveness of a brand, identify areas for improvement, and measure the overall effectiveness of a branding strategy.